The Problem: Expensive but Ineffective Leads
A Bangalore realtor was spending ₹50,000/month on Facebook leads, but most were tire-kickers - not ready to buy.
The Fix: Hyper-Local & Intent-Based Marketing
They revamped their strategy by:
- Running geo-targeted LinkedIn & Google Ads for professionals looking for homes.
- Offering free virtual tours to filter serious buyers.
- Using chatbots to pre-qualify leads before agent calls.
The Outcome: 2X ROI in 4 Months
Their cost per lead dropped by 35%, while conversions increased by 90%, doubling their profits.
Lesson: Better lead quality = Lower cost of acquisition + Higher revenue.
WafiRealty
