The Challenge: High Traffic, Low Conversions
A prominent Mumbai-based developer was spending heavily on digital ads, generating 500+ leads per month, but only 5-7% converted into actual buyers. Most leads were either unqualified or just browsing.
The Solution: Targeted Lead Nurturing
Instead of chasing more leads, they shifted focus to high-intent prospects by:
- Using behavioral tracking to identify serious buyers.
- Implementing lead scoring to prioritize hot leads.
- Deploying personalized WhatsApp & email follow-ups.
The Result: 40% Increase in Sales
Within 6 months, their conversion rate jumped from 5% to 12%, resulting in 40% more closed deals without increasing ad spend.
Key Takeaway: Quality leads reduce wasted efforts and maximize sales efficiency.